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Post by juthi52943 on Dec 28, 2023 1:01:30 GMT -5
What makes HEMs valuable as UIDs is their longevity and cross-platform applicability. On average, US consumers keep their emails for at least years and use them as logins and similar identifiers for different sites - all of which have their own unique IP addresses. Today, much of this browsing activity is of course done on mobile devices, which feature their own MAID or ADID. Matching all these identifiers is becoming a Job Function Email List real trend. You could say it’s an abundance of matches made in heaven. Although these identifiers work very well together, HEMS stands out from the rest. But, in reality, all of these identifiers have limitations. Here's why HEMs only work if you have a customer's email address, so they're not inherently great for acquisition. IP addresses – television 's predominant identifier – face a future that looks a lot like that of third-party cookies. Google's recently announced Gnatcatcher proposal to hide IP addresses joins a growing number of privacy protocols designating device addresses as personally identifiable information, or PII. MAIDs and ADIDs are useful as attributes for resolving and modeling identities, but because users can turn them off, they are not very reliable UIDs.
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